SoftBank Capital, the corporate venturing arm of telecommunications company Softbank, has led a $15m series C round for US-based online jewellery retailer Chloe + Isabel.
SoftBank was joined by General Catalyst Partners, First Round, Forerunner Ventures and Floodgate. Chloe + Isabel raised $17.5m across three rounds between 2011 and 2013, with past investors including General Catalyst, First Round, Floodgate, Founder Collective and several private investors.
The company sells its products through a network of merchandisers it equips with the products, as well as the training and technological tools to develop their own online shops. Those merchandisers then customise their websites to meet the needs of their clients.
Chloe + Isabel focuses mainly on jewellery, though it has recently developed its first perfume. It plans to use the funding to support growth and increase its merchandiser network.