UK-based retail marketing software producer Ometria has secured $21m in series B funding from investors including Sonae IM, the corporate venture capital vehicle for telecommunications and retail technology provider Sonae.
The round was led by investment firm Octopus Ventures and included Summit Action, Samos Investments, Adjuvo and 10 angel investors identified as existing backers.
Ometria has built a software platform that helps retailers ensure their marketing communications are effective and do not overload customers with what they may regard as spam.
Sonae IM joined Summit Action, Samos Investments, Adjuvo, SaatchInvest and Force Over Mass Capital to provide $6m for the company in an October 2017 series A round.
The latter two joined Inventure Partners and angel investors including Nickyl Raithatha, Lee Hudson and Richard Fattal to invest $2.5m in Ometria in 2015 to close its seed round at $5m.
Eduardo Piedade, CEO of Sonae IM, said: “We are thrilled to continue to support Ometria in this new phase of growth. We know from experience how important it is to provide a personalised marketing experience and Ometria’s solution plays a key role in solving this problem for retailers.”
