Japan-headquartered consumer electronics producer Sony has formed a $200m corporate venturing fund which will concentrate on India-based investments, the Economic Times reported today, citing undisclosed sources.
Vijay Singh will head the vehicle, having stepped down from his role as chief executive of film studio Fox Star Studios in March 2020. He had been managing director of Sony subsidiary Sony Music Entertainment India for six years from 1996.
The still unnamed fund will seek to leverage the company’s celebrity links in India to co-invest in domestic startups, following successful investments by celebrities like cricketer Virat Kohli or actress Deepika Padukone.
Sony currently invests in developers of entertainment, financial, healthcare, mobility, internet-of-things, sensor and deep technology through its Innovation Fund, in Japan, Europe, North America and Israel.
