US-based community platform Pluck, which enables businesses to grow their audiences and has been backed by media company Reuters, has been acquired by Sprinklr, a provider of social media management infrastructure.
The companies have not disclosed financial details of the transaction. Sprinklr bought the company off of media company Demand Media, which had acquired Pluck in 2008.
In 2006, Pluck raised $7m in a series C round from Reuters. It also secured $8.5m in a 2004 series B round led by Mayfield and featuring Austin Ventures. Earlier that same year, Austin invested $1.5m in a series A round.
Sprinklr will fully integrate Pluck’s platform into its own product suite.
Josh Teitelman, vice-president and general manager of Pluck, said: “Sprinklr possesses the scale, leadership, and market position to serve the needs of enterprise brands trying to reach the modern consumer across all channels and devices.”