Denmark-based whisky producer Stauning has received an investment of more than £10m ($15m) from Distill Ventures, the accelerator funded by alcoholic beverages company Diageo.
Founded in 2005, Stauning distils a range of whiskies in three main variations: traditional, peated and young rye. The company will use the money to increase production by expanding its distillery and will aim to grow global sales.
Diageo and Distill Ventures will assist Stauning with the scaling of its business. The deal is part of a Diageo strategy that involves it acquiring a portfolio of new whisky brands across the world.
David Gates, global head of premium core spirits at Diageo, will join Stauning’s board. The deal represents the first investment Distill has made in a company.
Gates said: “At the heart of Diageo’s whisky portfolio are brands that were created by visionary entrepreneurs, from the Walkers through to Tom Bulleit. In Stauning, I believe we have found a company defined by visionary founders and an exceptional whisky, with a brilliant story to tell.
“We know that whisky drinkers are looking for distinctive and exciting new brands and are embracing new propositions from around the world. This investment extends our presence in the exciting new world whisky opportunity through a partnership with a really exciting team.”