Stratifyd, a US-based customer data analytics software developer backed by internet group Tencent, completed a $25m series B round led by growth equity firm Georgian Partners on Tuesday.
The round also featured undisclosed existing investors and came after the company raised $7m in a July 2017 series A that included Tencent as well as existing backers China Growth Capital, NewGen Capital, Social Starts, TEEC Angel Fund and ZhenFund.
Founded in Charlotte, North Carolina in 2015, Stratifyd has built an end-to-end software platform that applies analytics based on cutting edge data science research to customer data from areas such as phone calls, product reviews and online chat sessions.
The insights are then used to help businesses improve their products, marketing and customer service. The series B proceeds will be invested in strengthening the company’s machine learning and natural language processing capabilities, enhancing its product and expanding globally.
Stratifyd CEO Derek Wang said: “Uniting with Georgian Partners will allow us to expand our leadership in the field of customer analytics. This will also help us to attract and build a global technology hub inside of Charlotte.”
The round boosted Stratify’s total funding to $36m. It raised approximately $1.3m in 2015 and a further $1.7m in early 2016, according to regulatory filings.
