StyleHaul, a US-based online fashion video network, has raised $6.5m in its series B round from a consortium including Germany-based publisher Bertelsmann’s corporate venturing unit.
In February last year, venture capital firm RezVen Partners led the $4.4m A round in StyleHaul.
Sim Blaustein, a principal at Bertelsmann Digital Media Investments (BDMI), told news provider New Media Rockstars: “Traditional media becomes more social, and I think social media becomes more traditional.
“The quality and the production value of what gets produced and distributed on platforms like YouTube gets better and better. I think you’re seeing that today with traditional broadcasters that have embraced Twitter, have embraced YouTube, have embraced Facebook.
“And at the same time as you look at some of the channels where they start investing in better production value and it becomes harder and harder to distinguish between what’s a traditional television personality with what is a YouTube star.”