Sugar, a US-based publisher, has acquired corporate venturing-backed FreshGuide, a US-based operator of an online coupon site.
No financial terms were disclosed. Launched earlier this year, FreshGuide raised seed funding from US broadcaster NBC Universal as well as venture capital firms Baseline Ventures, Hatch Ventures and Ron Conway’s SV Angel fund, according to news provider PEHub.com. News provider PaidContent.org said the seed money totalled $1.5m while NBC sold back its stake in Sugar the previous June.