Syncbak, backed by investors including US-based television company Northwest Broadcasting and two television trade associations, has raised $5.6m in venture funding.
Trade bodies National Association of Broadcasters, the Consumer Electronics Association, and three former executives of US-based television (TV) network NBC are also either new or existing investors in Syncbak, similarly to Northwest. The other backers of the latest B round were undisclosed.
Syncbak’s series A raised $1.6m in 2010, according to data provider CrunchBase, giving it an aggregate of $7.2m raised so far.
The company said it would use the money to complete a trial of internet TV technology for 50 television stations (representing seven TV broadcasters) this summer. Syncbak’s technology allows broadcasters to provide personalised television.
Jack Perry, who founded Syncbak in 2009, said: "The stations piloting our technology this summer are getting a glimpse of internet-age TV, which we see as a personalised viewing experience for consumers and a renaissance for broadcasters."