Online advertising company MyThings has raised $6m in its series C round led by T-Venture, the corporate venturing unit of Germany-based phone operator Deutsche Telekom.
The other members of the C round consortium were venture capital firms Accel Partners and Carmel Ventures, investment bank GP Bullhound and Dotcorp Asset Management, the family investment vehicle of brothers Steve and Jean-Emile Rosenblum who had sold Fotovista Group for €261m ($350m) in 2006 to electronics retailer DSG International.
MyThings retargets internet shoppers to other areas so they buy more. Deutsche Telekom’s websites have 27 million monthly unique users and it owns InteractiveMedia, a digital media marketing company in Germany.
Frank Bachér, managing director of InteractiveMedia, said: "What impressed us with MyThings is the company’s technology, which generates significant increases in return conversation rates in a retargeting market which is growing exponentially in Europe."
Launched in 2005, MyThings raised $5m in its series B round in 2008.