Tact, the US-based creator of a conversational platform for salespeople, completed a $15m series B round on Monday featuring Microsoft Ventures, software producer Microsoft’s corporate venturing unit.
Venture capital firm Upfront Ventures led the round, which included Accel and Redpoint Ventures, the two investors that provided $11.2m in series A funding for the company in early 2014.
Tact has developed device-native technology that automates a salesperson’s tasks and allows them to interact with tools like their phone, email or LinkedIn account through an app, text message or by using their voice.
Nagraj Kashyap, corporate vice-president of Microsoft Ventures, said: “Tact is revolutionising how CRM tools are used with a next generation sales experience platform that integrates sales data, email, maps and calendars to improve the productivity of sales teams.
“Their deep expertise and robust platform aligns with our mobile-first, cloud first approach and we are excited to support Tact’s efforts to drive digital transformation for [customer relationship management].”
Tact has now raised more than $30m since it was founded in 2012 as Tactile, according to a statement by the company.