Marketing software provider TapClicks has purchased AdStage, a US-based media analytics platform developer backed by corporates HubSpot, Verizon, Digital Garage, Guidewire and Eloqua, for an undisclosed amount, it revealed on Wednesday.
Founded in 2012, AdStage provides advertising and marketing intelligence software that automates the location and management of data from a wide range of sources, and helps marketers optimise the effects of their campaigns.
AdStage said it had raised more than $15m prior to the deal, having most recently disclosed $3m in funding from Verizon Ventures, the investment arm of telecommunications group Verizon, as well as enterprise software provider HubSpot and VC firm Forté Ventures in early 2018.
Verizon Ventures had previously supplied $2m for AdStage in 2016, two years after it took part in a $6.3m series A round that included internet company Digital Garage, insurance software producer Guidewire, marketing software provider Eloqua, Newbury Ventures and Freestyle Capital.
The company had closed its seed round at $2.5m earlier in 2014, raising the cash from Digital Garage, Freestyle Capital, Quest Venture Partners, 500 Startups, XG Ventures and various angel investors.
Babak Hedayati, founder and chief executive of TapClicks, said: “TapClicks continues to invest in industry-leading capabilities to meet the quickly changing needs of our customers, particularly as the impact of Covid-19 reshapes the marketing landscape.
“AdStage’s marketing intelligence and campaign optimisation solutions will help our customers immensely during this time by maximising the value of their marketing spend.
“We have seen tremendous demand for analytics and cross-channel optimization solutions. These capabilities from AdStage will be instrumental in achieving the TapClicks vision to offer a full spectrum of integrated solutions that use advanced AI and predictive capabilities to provide an actionable pathway to success.”
