US-based real-time marketing technology provider Taykey raised $15m today from a series D round including SoftBank Capital, the corporate venturing unit of telecommunications company SoftBank.
Innovation Endeavours, the investment vehicle of internet company Google’s executive chairman Eric Schmidt, as well as MSR Capital, Sequoia Capital and Tenaya Capital, and investment firm Marker, also participated in the round.
Taykey revealed the funding in conjunction with the launch of a marketing platform that harnesses its ‘trends discovery engine’ to help enable companies to find current trends in any given target audience and then insert their brands into the conversation.
Taykey previously raised $6m in a 2013 series C round backed by SoftBank, Sequoia and Marker. SoftBank also participated in the company’s 2011 $9m series B round in 2011 together with Sequoia and Crescent Point.
In 2010, Taykey secured a $2m series A round from Sequoia subsidiary Sequoia Israel.