US-based digital marketing technology company Tealium has raised $20m in growth financing in a round led by Silver Lake Waterman, part of private equity firm Silver Lake.
Founded in 2008, Tealium provides enterprise tag management and digital data distribution platforms for businesses looking to build up their brands online. The company estimates that $1.5 trillion is spent each year on marketing and communication, with $130bn of that sum going to marketing technology.
Tealium, which has raised $47.5m since the start of 2012, previously secured $15.6m in a series C round in 2013 led by venture capital firm Tenaya Capital and also featuring Presidio Ventures, the US corporate venturing unit of Japan-based corporation Sumitomo, and VC firm Battery Ventures.