US-based digital marketing technology company Tealium raised $30.7m yesterday in a series D round supported by investors including Presidio Ventures, a corporate venturing subsidiary of conglomerate Sumitomo.
Georgian Partners, the growth equity firm that secured funds from networking technology supplier Cisco last year, led the round, which also included Bain Capital Ventures, Battery Ventures and Tenaya Capital.
Tealium has now raised a total of $77.5m to date, including $15.6m in a Tenaya-led series C round in 2013 that also featured Presidio and Battery.
Silver Lake Waterman, part of private equity firm Silver Lake, provided $20m in growth financing for the company in April 2014.
Tealium’s platform enables companies to implement comprehensive tag management. It integrates data from a range of systems, such as banner adverts and email marketing, in real-time and enables companies to target customers more personally.
The series D funding will fund Tealium’s expansion both in the US and internationally, and to support product development.