Tealium, a US-based online marketing technology developer backed by conglomerate Sumitomo and financial services firms ABN Amro, Citi and Parkwood, raised $96m in series G funding yesterday.
Financial technology-focused investment fund Georgian and Silver Lake Waterman, a subsidiary of private equity firm Silver Lake, co-led the round, which valued the company at $1.2bn.
Founded in 2008, Tealium has built a software tool that helps enterprise users manage customer data gathered from across web, mobile, offline and internet-of-things platforms.
Tealium CEO Jeff Lunsford said: “This new capital will be invested in expanding our customer success, ecosystem development and product development teams around the world.
“We are committed to supporting our customers with high-touch industry expertise, from our team and our partners, and to delighting them with new products and services that make their jobs easier.”
Tealium had previously secured a total of $160m, having most recently completed a $55m series F round led by Silver Lake Waterman in mid-2019 featuring ABN Amro’s Digital Impact Fund, Parkwood, Declaration Partners and unnamed returning backers at a $850m valuation.
Citi subsidiary Citi Ventures had provided an undisclosed sum that helped close a series E round two years earlier, after Sumitomo’s Presidio Ventures unit, Georgian, Silver Lake Waterman, Bain Capital Ventures, Battery Ventures and Tenaya Capital had contributed to the $35m first tranche in 2016.
Georgian led a $30.7m series D round for Tealium in 2015, participating with Presidio Ventures, Bain Capital, Battery Ventures and Tenaya Capital. Presidio Ventures had chipped into a $15.6m series C round in 2013 that was led by Tenaya Capital and backed by existing investor Battery Ventures.
