UK-based educational toy maker Tech Will Save US has closed a £5.3m ($6.7m) series A round backed by SaatchInvest, the investment unit of advertising firm M&C Saatchi, according to EU Startups.
The round closed following a $2m extension led by Brighteye Ventures, included New Leaf Ventures, Initial Capital, Backed VC and incubator UnLTD.
SaatchInvest had supported an initial close in March this year led by Initial Capital, with participation from Backed VC, SaatchInvest, All Bright, UnLTD, Leaf VC and assorted angel investors.
Founded in 2012, Tech Will Save US makes and sells educational toys based on science, technology, engineering, arts and maths (Steam) such as electronic building sets and coding kits.
In addition to funding the company’s international expansion plans, the series A capital will be used to develop its gadgets and provide a selection to a broader age range.
Tech Will Save US raised $1.8m in a seed funding round led by SaatchInvest, which invested alongside venture capital firm Backed, in December 2015.
Bethany Koby, founder and CEO of Tech Will Save Us, said: “This new capital will help us continue to develop new Steam-based products and expand in to new markets in Europe.”