Singular, a US-based developer of mobile marketing analytics technology, closed a $15m series A round yesterday featuring Telstra Ventures, the investment arm of Australia-headquartered telecommunications company Telstra.
The round was also backed by General Catalyst Partners, the venture capital firm that provided $5m in seed funding for Singular in 2014, as well as Translink Capital and KDWC Ventures.
Singular’s mobile analytics platform connects different sources of data that were previously unlinked, eliminating the need for multiple software development kits in a single app, and allowing digital marketers to use a single dashboard to carry out tasks like calculating return on investment.
The company’s platform works with mobile and desktop data, and is integrated with more than 600 marketing partners including social media group Facebook and cloud computing company Salesforce.com.
Most of the proceeds from the financing will be used to reach more international markets, Singular said. At present the company has offices in the US, Israel and Germany.
Gadi Eliashiv, Singular’s chief executive, said in a statement: “Marketing leaders, across companies of all sizes, are facing unprecedented challenges and data overload. The next step for us is to enable marketers to do more with their data.”