Ooyala, a US-based online video platform, has received $43m funding from Australia-based telecommunications company Telstra .
Ooyala will use the funds to accelerate the development of its video streaming and analytics technologies in the United States and worldwide. This year, the online video company has launched multi-screen technologies and analytics deployments for several of its biggest customers.
In June 2012, Ooyala raised $35m of series E investment from several companies, including Telstra’s venturing unit, Telstra Applications and Ventures, as well as venture capital firms Sierra Ventures, Rembrandt Venture Partners and CID Group. The total amount raised by the online video platform since 2007 is $122m.
Jay Fulcher, Ooyala’s chief executive officer, said: “Telstra’s recent investment is a great validation of our business model, our performance over the past year and a half, and our team.
“Its investment will help accelerate our pace of innovation and technology adoption around the world as more broadcasters standardize on our streaming and analytics technology as a means of maximizing their video revenue.”
Rick Ellis, Telstra Media Group executive, said: “Ooyala underpins our plans to deliver personalized video experiences across all screens. Its analytics provide deep insights that drive increased viewer engagement and revenue from video. Ooyala technology will extend our current video content delivery capability progressively over the next months and years.”
Ooyala provides personalised video technologies and video analytics. It serves Latin American media giant Univision, US-based TV channel Comedy Central and the US professional football league, Major League Soccer.