Retail conglomerate the Tengelmann Group made an investment in Germany-based online dog food retailer Canimix on Monday, through its corporate venturing fund, Tengelmann Ventures.
Canimix operates a service enabling customers to tweak the composition of dog food they buy, choosing from five basic mixtures and adding various admixtures and additives according to their dog’s personal specification. The funding from Tengelmann coincided with the shop’s online launch.
Karl-Erivan W. Haub, managing director of the Tengelmann Group, said: "We were immediately convinced by the Canimix concept. The idea of easy and convenient mixing of premium dog food according to the preferences and requirements of the pet is entirely new and will convince many dog owners."