Japan-based customer management platform Toreta raised $12m in funding on Friday from investors including the investment units of telecoms firm NTT Docomo, insurance provider Mitsui Sumitomo Insurance, according to The Bridge.
NTT Docomo Ventures and Mitsui Sumitomo Insurance Venture Capital were joined by Salesforce Ventures, the cloud computing company’s corporate venturing division, Femto Growth Capital, World Innovation Lab and iSG Investment Works.
The round was led by Eight Roads Ventures Japan, the local investment arm of financial services conglomerate Fidelity.
Toreta’s product enables restaurants to offer online reservations and to manage tables and seats. The company has signed up approximately 7,000 partners to date.
Toreta will put the money towards further development of their platform and to boost sales and support marketing. David Milstein, head of Eight Roads Ventures Japan, will join Toreta’s board.
Toreta previously raised a total of $8.2m, according to deals database Pitchbook. Salesforce Ventures, conglomerate Itochu, marketing company Dentsu Digital and iSG participated in a $2.6m series B round in February 2016.