US-based customer data management platform Treasure Data has raked in $234m on Wednesday in a funding round led by internet and telecommunications group SoftBank.
Carbide Ventures also participated in the round, billed as the largest yet for a customer data platform (CDP) developer. The deal pushed the company’s overall funding to approximately $287m.
Founded in 2011, Treasure Data runs a cloud-based service that pulls all customer data onto a single platform to allow users to extract business insights in real time. The capital will be used to boost innovation and speed up the company’s global expansion.
Treasure Data raised $25m in a 2016 series C round co-led by SBI Investments, a subsidiary of financial services firm SBI, with Innovation Network Corporation of Japan. Digital marketing firm Dentsu also took part in that round, as did Sierra Ventures, Scale Venture Partners, IT Farm, AME Cloud Ventures and assorted individuals.
The company had secured $6m in September 2015, according to a regulatory filing, eight months after receiving $15m in a series B round led by Scale Ventures and backed by AME Cloud Ventures and Treasure Data board members and their respective funds. Sierra Ventures led its $5m series A round in 2013.
Kazuki Ohta, Treasure Data’s co-founder and chief executive, said: “We are in the age of the digital customer and now more than ever, it is critical for businesses to leverage the power of data to drive exceptional experiences.
“This investment by SoftBank Corp will help us execute on our vision of bringing the CDP enterprise-wide, whether it is in marketing, service, sales or beyond.”
