India-based lifestyle curation app developer Trell has received $11.4m in a series A round featuring investment subsidiaries of conglomerate Fosun and consumer electronics manufacturer Samsung, VCCircle has reported.
The round was led by investment services group KTB Network and included venture capital firm Sequoia Capital’s Surge vehicle and VC fund WEH Ventures. Samsung and Fosun participated through Samsung Ventures and Fosun RZ Capital respectively.
Founded in 2016, Trell markets a lifestyle-oriented social content app with more than 25 million monthly active users that publishes video and text in various Indian languages across categories such as fashion and beauty. The series A funds will go to recruitment and the enhancement of its online platform.
Fosun RZ Capital, Sequoia Capital India and KTB Network co-led Trell’s $4m pre-series A round in January 2020, investing with WEH Ventures, Beenext and Sprout Ventures. The latter three had joined angel investors including Rajan Anandan for the company’s $1.3m seed round in mid-2018.