US-based video advertising company Tremor Video, which is backed by corporate venturing unit SAP Ventures and Time Warner Investments, acquired the video analytics business of TubeMogul in January.
In September Tremor raised $37m in a series E round, taking its total raised to $115m. W Capital Partners led the series E round. Other backers of the round were venture firms Keating Capital, Canaan, DFJ Growth, General Catalyst Partners and Meritech Capital Partners, as well as Singapore state-backed EDBI.
In April last year, Tremor raised $40m in its fourth funding round from DFJ Growth, Canaan Partners, Meritech Capital Partners and SAP Ventures.
In the past year Tremor has acquired a competitor, ScanScout, from its venture consortium of General Catalyst Partners, Time Warner, EDBI, First Round Capital, Baseline Ventures, and angel investor Ron Conway; and a mobile video ad network, Transpera, which had raised $17.25m over three round from corporate venturing units Intel Capital and Blackberry Partners Fund, and venture capital firms Flybridge Partners (which spun out from publisher International Data Group) and First Round Capital.
Tremor expects to invest the rest of the funds in the build-out of its Video Hub analytics platform, which launched in May, as well as in international expansion.
TubeMogul had reportedly raised more than $14 m from venture firms Trinity Ventures, Knight’s Bridge Capital Partners and Foundation Capital, according to news provider Fortune.