Tremor Video (formerly Tremor Media), a US-based online video advertising network, has raised $37m in its series E round from a consortium including the corporate venturing units of local media group Time Warner and Germany-based software provider SAP.
Secondaries venture capital firm W Capital Partners led the round, which included Time Warner Investments and SAP Ventures, and took Tremor’s total to $115m.
The other consortium members included VC peers Keating Capital, Canaan, DFJ Growth, General Catalyst Partners and Meritech Capital Partners, as well as Singapore state-backed EDBI.
In April last year, Tremor raised $40m in its fourth funding round from DFJ Growth, Canaan Partners, Meritech Capital Partners and SAP Ventures.
Bill Day, chief executive of Tremor Video said half or more of the new funds would be earmarked for acquisitions and "we’re becoming more and more of an analytics company and there are other smart people doing interesting things".
In the past year Tremor has acquired a competitor, ScanScout, from its venture consortium of General Catalyst Partners, Time Warner, EDBI, First Round Capital, Baseline Ventures, and angel investor Ron Conway; and a mobile video ad network, Transpera, which had raised $17.25m over three round from corporate venturing units Intel Capital and Blackberry Partners Fund, and venture capital firms Flybridge Partners (which spun out from publisher International Data Group) and First Round Capital.
Tremor expects to invest the rest of the funds in the build-out of its Video Hub analytics platform, which launched in May, as well as in international expansion.