Trust & Will, the US-based creator of an online estate planning platform, has secured $15m in series B funding from investors including financial services firm Northwestern Mutual.
Venture capital firm Jackson Square Ventures led the round, which included over-50s interest group AARP and fellow new investors Rosecliff Ventures, Hack VC, Actium Partners, Fifth Third Capital Holdings and private investors Noah Kerner and Jeff Cruttenden.
Existing backers Link Ventures, Halogen Ventures, Western Technology Investment, Techstars Ventures and Revolution’s Rise of the Rest Seed Fund reinvested in the round. Northwestern Mutual took part through its Northwestern Mutual Future Ventures unit.
Trust & Will offers products that allow customers to create wills, trusts and guardian plans online. It will use the funding to expand its sales and marketing capabilities and accelerate product development.
The company had raised $6m in a December 2019 series A round featuring Link Ventures, Revolution’s Rise of the Rest Seed Fund, Western Technology Investment, Techstars Ventures, Luma Launch and Halogen Ventures.
Rise of the Rest also led a $2m seed round for Trust & Will in January 2019 that included $500,000 in pre-seed funding from TechStars and others, according to TechCrunch.
Trust & Will co-founder and CEO Cody Barbo said in a Linkedin post discussing the round: “When we think about the future of Trust & Will, and building a category leading company, we are investing in our team, product, partnerships, acquisitions and education.
“We are arguably the fastest moving company in the estate planning vertical, while also being the youngest, at just over three years old. We are driven by our mission to provide families a better way to plan for their future.”
