Germany-based social media monitoring database TrustYou closed a $5m round of series A funding on Tuesday at the same time as it acquired its US-based competitor ReviewAnalyst.
Credit Agricole Private Equity, the eponymous France-based banking group’s corporate venturing division, led the round. The capital will be used to expand TrustYou’s operations globally, particularly to the US where ReviewAnalyst’s own service operates.
The acquisition brings the number of businesses using TrustYou’s platform to more than 6,000, including a number of prominent hotel chains. TrustYou monitors comments on travel review and social media websites to compile an aggregate score for each client, allowing them to analyse their customers’ experiences more intimately..