TubeMogul, a US-based video marketing company, has closed the second tranche of its series C round with an extra $6.86m from a group led by SingTel Innov8, the corporate venturing unit of Singapore-based phone operator SingTel Group.
Digital Advertising Consortium (DAC), a Japan-based media organisation, also participated in this round, which a regulatory filing disclosed to be $26.86m, along with venture capital firms Wasatch Advisors-affiliated Cross Creek Capital, Foundation Capital and Trinity Ventures.
In December, Northgate Capital, a venture firm which is majority owned by India-based financial services group Religare Enterprises, invested in a $20m round raised by TubeMogul.
Northgate was joined in the C round for California-based on December 20 by venture firms Trinity Ventures and Foundation Capital.
The round takes TubeMogul to more than $40m raised in aggregate.
The latest investment will be used to expand the footprint of programmatic buying of video advertising throughout Asia and the company has opened an office in Beijing, China, headed by its director of business development, Sven Rossbach.
TubeMogul’s offices in Singapore and Sydney have expanded to full teams spanning account management, marketing, and operations and planning, while TubeMogul Japan, which was launched in February and led by CEO Masahiro Kano, has already signed on with several of the country’s advertisers, including DAC and Omnibus.
Punit Chiniwalla, director of SingTel Innov8, said: “TubeMogul fits perfectly into our strategy of investing in top advertising companies that are poised for rapid growth in Asia.”
Hirotake Yajima, executive president at DAC, added: “Partnering with best-in-class buying platform TubeMogul will help DAC continue to push the frontiers of real-time buying in Japan.”
TubeMogul has also been reportedly backed in the past by Knight’s Bridge Capital Partners.