TubeMogul, a US-based developer of digital branding software, has filed for an initial public offering that could raise up to $75m.
Founded in 2006, TubeMogul has created a platform for digital branding that allows users to unify their video marketing across the web. It has raised $45m in funding since then including a $10m Asian expansion round in May 2013 from SingTel Innov8, the corporate venturing arm of Singapore-based telecom company SingTel, along with venture capital firms Trinity Ventures, Foundation Capital and Cross Creek Capital.
Trinity is currently TubeMogul’s largest shareholder and owns a 26.5% stake, while Foundation Capital holds 22.7%. Other backers include Northgate Capital, Knight’s Bridge Capital Partners and NSV.
TubeMogul has yet to record a profit but has increased revenue each year, generating $57.2m in 2013, which resulted in a $6.2m loss. It will use the proceeds from the IPO for general corporate purposes.
BofA Merrill Lynch, Citigroup and RBC Capital Markets will act as joint bookrunning managers for the proposed IPO, while BMO Capital Markets and Oppenheimer & Co. will serve as co-managers.