Uberall, a Germany-based location marketing software developer, has completed a $25m series B round that included internet access and services provider United Internet.
The round was led by private equity firm HPE Growth Capital and included Project A, the venture capital firm that has been an investor in the company since its seed round.
Founded in 2013, Uberall has created a cloud-based software platform called Location Marketing Cloud to help clients translate their online marketing presence into offline sales.
The platform manages a company’s presence across multiple online directories, helping it respond to online customer feedback for several branches from a single point. It can also improve local landing pages for each individual brick-and-mortar outlet within a business.
The round must still be approved by Germany’s competition regulator, the Bundeskartellamt, before it can officially be closed, but Uberall will use the funding to expedite product development and target international expansion, with the US a priority.
Berlin’s state-owned development bank, Investittionsbank Berlin, provided Uberall with approximately $930,000 in debt financing along with $210,000 in grant funding in May 2014.
Uberall’s earlier investors include media company Funke Mediengruppe, which invested through its digital-focused corporate venturing arm, Funke Digital, and United Internet’s United Internet Ventures unit, which acquired a 25% stake in April 2014.