Ubiquity6, a US-based augmented reality (AR) platform developer backed by media company A+E Networks and internet technology provider Google, secured $27m in series B funding on Tuesday.
Venture capital firms Benchmark and Index Ventures co-led the round, which included six investors according to a regulatory filing. Mitch Lasky, a general partner at Benchmark, will join Ubiquity6’s board of directors in conjunction with the round.
Founded in July 2017, Ubiquity6 is working on technology intended to allow smartphone users to access shared, immersive AR experiences in public spaces. Its software remembers where AR objects were left, and can identify the locations of connected mobile devices.
The technology is still in the development stage but is being trialled in a René Magritte exhibit at the San Francisco Museum of Modern Art that began last week.
Anjney Midha, co-founder and chief executive of Ubiquity6, said: “Augmented reality could be one of the greatest inventions of our time, but there is no clear path to mass adoption.
“We believe that leveraging the millions of smartphones already in consumers’ hands to create a meaningful shared experience is how we will unlock AR’s full potential.”
The company closed a $10.5m series A round in March this year that was led by Index with participation from A+E, Google’s Gradient Ventures unit, digital media holding company WndrCo, Kleiner Perkins Caufield & Byers, LDV Partners and First Round Capital.