Advance Publications, the US-based media owner of Condé Nast Publications, has invested $10m in Unified Media, a provider of enterprise marketing technology for brands and agencies.
Unified raised $14m in its first public round of funding, with Silicon Valley Bank providing the leverage and the regulatory filing disclosing $10m of equity.
Andrew Siegel, senior vice-president of strategy and corporate development at Advance Publications, who has joined Unified’s board, said: “Social has effectively become the core vehicle for consumer interaction and our advertisers have demanded viral results across the Internet and on mobile platforms.
“Unified has established itself as the premier enterprise marketing technology platform that offers innovative solutions for CMOs [chief marketing officers] and their agencies to activate virality and transparently measure success.”
Unified’s products and services have been adopted by Global 2000 advertisers such as Microsoft, PNC Bank, and TransUnion, as well as premier advertising agencies including Starcom MediaVest Group, Hill Holiday, Deutsch, and Omnicom.