Unilever Brazil, a local subsidiary of Netherlands-based consumer goods maker Unilever, has launched Lever Up as the company’s first worldwide startup acceleration program.
Lever Up will be led by venture capital firm Liga Ventures’ Corporate Accelerator Alternate Ventures, targeting startups in the IT, supply chain, e-commerce, home care and food sectors.
Those selected to participate will undergo a four-month acceleration period, with access to Unilever professionals from various sectors and expertise.
Liga was created in 2015 and has 8,000 startups in its database. The firm has also worked with companies such as Porto Seguro, Embraer, Mercedes-Benz and AES Brasil.
Patrícia Amaro, director of e-Commerce and Digital at Unilever Brasil, said: “Lever Up is a pioneering Unilever project for the world and we are very pleased that it was created in Brazil.
“It is the model that best meets the needs of the new economy, more collaborative and with more conscious and demanding consumers.”