US-based mobile development platform Urban Airship secured $15.1m in series C funding on Sunday from telecommunications conglomerate Verizon, enterprise cloud computing company Salesforce.com, and venture capital (VC) firms Foundry Group and True Ventures.
Foundry Group previously led Urban Airship’s series B round, which raised $5.4m in November 2010. The round also saw participation from True Ventures and VC fund Founders Co-op. Founders and True Ventures also contributed to Urban Airship’s $1.1m series A round in February 2010.
The financing comes less than a week after Urban Airship acquired real-time services platform developer SimpleGeo for a figure reported by investment news site VentureBeat to be about $3m. SimpleGeo co-founder Joe Stump left the company yesterday.
Urban Airship’s platform powers a range of mobile applications (apps) for companies including Groupon, Yahoo! and Warner Bros, allowing for more effective marketing using tools such as notifications, subscriptions and data tracking. Urban Airship is now planning to use the investment, and SimpleGeo’s technology