AAA Victorious wins over investors for $25m round

Victorious wins over investors for $25m round

Dentsu Ventures, the corporate venturing arm of advertising company Dentsu, has taken part in a $25m series B round for US-based app developer Victorious, Business Insider reported on Tuesday.

The round also featured venture capital firms Marker, Redpoint Ventures and Kleiner Perkins Caufield & Byers (KPCB).

Founded in 2013, Victorious produces mobile apps for entertainment companies and other content creators that helps them build a fanbase, enabling those fans interact with each other in a dedicated community. It has built more than 100 such apps to date.

Victorious will use the money to support an international expansion, focusing particularly on Japan. The company also hopes to extend the range of content creators with which it is working.

Victorious has now raised a total of $50m in funding. Details for previous funding rounds are listed on deals database CrunchBase and though the claims are unsourced, the list of investors has been confirmed on the company’s LinkedIn page.

Talent agencies William Morris Endeavor and United Talent Agency, and media company Bertelsmann’s Bertelsmann Digital Media Investments (BDMI) unit contributed to a $23.2m series A round in 2014.

The series A round also included participation from VC firms A-Grade Investments, Advancit Capital, Canaan Partners, InterWest Partners, Karlin Ventures, KPCB, Lowercase Capital, Mucker Capital and Redpoint, and angel investor Dean Gilbert.

BDMI also took part in a $1.8m seed round in 2013 alongside Advancit, Canaan, Karlin, Lowercase, Mucker and Redpoint.

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