VideoAmp, a US-based advertising technology developer that counts mass media group RTL and advertising services provider Mediaocean as investors, has secured $275m in a series F round valuing it at $1.4bn.
The round included The Spruce House Partnership, Tiger Global Management, D1 Capital Partners, Epiq Capital Group and Ankona Partners.
Founded in 2014, VideoAmp provides a software platform enabling advertisers to plan, execute and measure video marketing campaigns across television, streaming and digital media channels. It is also able to integrate into multiple advertising systems.
The company will use the funding to build its platform across the advertising sphere, growing its sales, engineering, data science and client teams. Merchant bank Raine Group had led its series C round in mid-2019, investing $50m as part of a $70m raise that included Ankona Capital.
VideoAmp’s $21.4m series B round was led by Mediaocean in 2017 and also featured RTL, GoAhead Ventures, Anthem Venture Partners, Startup Capital Ventures, Wavemaker Partners and Simon Equity Partners.
RTL had previously led a $15m series A round for the company in 2015 that included Anthem, Simon Equity Partners, Third Wave Capital, ZenShin Capital, Startup Capital Ventures and Wavemaker Partners, taking its overall funding to $17.2m.
Ross McCray, VideoAmp’s founder and chief executive, said: “While the ability to consume content on any device at any time is great for the consumer, the legacy media measurement and currency systems powering these services are fragmented, riddled with complexity and inaccurate.
“These systems are providing an incomplete and siloed view of audiences and creating massive inefficiencies for the industry. We are thrilled to complete this round of fundraising and partner with these world class investors to properly scale our platform to create a healthier ecosystem for everyone.”
