Videology, a US-based video technology platform formerly known as TidalTV, has raised $60m in its series D round from a consortium including cable company Comcast’s corporate venturing unit.
Alongside Comcast Ventures in the round were venture capital firms Catalyst Investors, which led, New Enterprise Associates (NEA), Valhalla Partners and Pinnacle Ventures.
Videology, which last year acquired display technology providers Collider Media and LucidMedia, operates in 12 countries and runs advertising campaigns for approximately 900 brands globally each year, resulting in a three-year compound annual growth rate of 190%. Proceeds from the D round will be used to further develop its technology using television marketing across internet-enabled devices, including personal computers, mobile, connected TV, and other emerging technologies.
David Horowitz, a partner at Comcast Ventures, which reinvested in Videology with this round, said: “With additional capital and resources, Videology will continue to lead the industry in providing addressable advertising solutions for brand-centric advertisers.”
In April 2011, the then-known TidalTV raised more than $30m in its C round from a consortium including Comcast, NEA and Valhalla Partners.
In February 2010, TidalTV raised $16m in its B round led by Comcast and including NEA and Valhalla.
The company previously raised $15m from NEA and Valhalla in 2008.