VidMob, a US-based developer of a creative platform for video advertising, completed a $50m series C round on Wednesday featuring marketing and imaging software producer Adobe and stock image provider Shutterstock.
The round included Drive by DraftKings, a venture capital firm co-founded by daily fantasy sports operator DraftKings, as well as Prefix Capital, Interlock Partners, Macanta Investments, BuildGroup, Spruce House Partnership and private investors Michael Kassan, Nick Brien, Thomas Tull and César Melo.
VidMob’s technology platform is used by consumer brands to measure the performance of video advertising campaigns. It also provides access to a network of creative professionals trained in social media and best practices.
The funding will help VidMob expand globally and engage in new e-commerce initiatives. The company, which has raised almost $100m since it was founded in 2014, said it would also continue to invest in advanced technology and data science.
VidMob raised $25m in a BuildGroup-led series B round in mid-2019 backed by branding services provider You & Mr Jones, boutique investment bank Herington, Acadia Woods, Macanta Investments, Interlock Partners and the limited partners of fund manager Manifest Investment Partners.
The company had closed a $13.9m series A round in 2018 wih a tranche co-led by Manifest Growth and Interlock Partners that also featured You & Mr Jones, Acadia Woods and Macanta.
Manifest Investment Partners, Interlock Partners, Acadia Woods, Macanta had previously invested alongside production company Stampede Ventures and undisclosed existing investors when VidMob pulled in $7.5m for the 2017 first close of the round.
Mother Ventures, the corporate venturing unit for advertising agency Mother New York, joined Acadia Woods, Foundation Capital and unnamed media executives to back a $2m seed round for the company in 2015.