Canada-based video marketing platform Vidyard secured $18m yesterday in a series B round led by Bessemer Venture Partners that also included cloud computing company Salesforce.com’s corporate venturing arm, Salesforce Ventures.
Omers Ventures, the investment arm of Ontario’s state pension fund, iNovia Capital and SoftTech VC all participated in the round as returning investors. Vidyard will use the funding to support international growth.
Omers previously led a $6m series A round in 2013 that included iNovia and SoftTech as well as angel investor Jill Rowley. The company also secured $1.7m in a 2011 seed round featuring accelerator Y Combinator, SoftTech, Andreessen Horowitz, SV Angel and iNokia alongside several angel investors.
Vidyard graduated from Y Combinator in 2011. Although the amount secured from the accelerator is undisclosed, Y Combinator typically provided $17,000 in seed funding to startups at the time.
Vidyard’s technology is able to identify and track each individual viewer of videos embedded on a client’s website, providing them with consumer insight as to which video campaigns work best and how they could be improved.