Virgin Pulse, the US-based developer of a platform that promotes healthy behaviour, has secured $92m in funding from investors including its parent company, diversified conglomerate Virgin Group.
Venture capital firm Insight Venture Partners led the round, which will be used to accelerate Virgin Pulse’s growth.
Virgin Pulse’s recently launched ‘workforce well-being platform’ can be used by businesses to help encourage healthy habits among their workforces in the hope of decreasing their healthcare costs. It claims that companies collectively employing more than two million people have accessed its programmes.
Richard Branson, founder of Virgin Group, said: “We invested in this business as a startup and see huge opportunities for continued global growth.
“With this new partnership with Insight Venture Partners, experts in investing in innovative technology companies, we look forward to seeing the Virgin Pulse team deliver even more game-changing solutions that make workforces across the world healthier, happier and more productive.”