Communications company Advance Publication has helped social video analytics provider Visible Measures (VM) raise $21.5m in a venture round led by DAG Ventures.
DAG, who have invested in VM since 2009, were joined in participation in the round by new investor Commonfund, and existing investors tech-focussed venture firm Mohr Davidow Ventures (MDV), venture firm General Catalyst Partners (GCP), and Northgate Capital.
The latest round of investment brings VM’s total venture funding to $63.8m. All participants in the latest venture round, with the exception of Commonfund, participated in a Series D round led by DAG that raised $13m in September 2011.
DAG’s first investment in October 2009, the amount of which was undisclosed, came as an add on to a Series C round from March of that year. Led by Northgate, VM raised $10m during the round, which also saw investment from backers GCP and MDV.
MDV led a $13.5m Series B round in January 2008 which was joined by GCP. General Catalyst had previously raised $5m as the sole participant in a Series A round in March 2007. VM received $800k in seed funding from HubSpot founder Dharmesh Shah in January 2006.
The new funding will help accelerate VM’s growth and adoption as an industry standard in analytics-driven digital video advertising platforms.
“Our wonderful team at Visible Measures has been building spectacular momentum over the past few years, and this year we’re on track to surpass 300% revenue growth for our second consecutive year.” said VM CEO Brian Shin in a statement.
He added: “We’re fortunate to have such incredible investors and partners who recognize Visible Measures’ singular opportunity to change the game in digital video, with the industry’s only premium choice-based video platform for advertisers, the industry’s first choice-based video monetization solution for publishers, and our vision to power it all with our massive, exclusive video dataset and analytics platform.”
Shin described VM to TechCrunch as a mixture of both Google Analytics and Google AdSense. Founded in 2005, the company has grown with the rise of online viral video, and counts P&G, Ford, Goldman Sachs, Microsoft, and Unilever amongst its clients.