Mobile application (app) distributor W3i launched a $10m fund on Wednesday for the financing of social gaming startups. The AppX Game Developer Marketing Fund will also provide production support with no long term sharing of revenues or IP rights.
W3i, which provides marketing and monetisation as well as distribution services, plans to concentrate on indie developers producing apps for the iOS and Android mobile platforms.
Andy Johnson, chief executive officer of W3i, said: "We continue to develop tools that add value for mobile game developer partners. Our road map continues to focus on improving monetisation and user acquisition tools to optimize ROI using a decade of experience doing the same for our desktop app partners. The rollout continues with AppX."