Warburtons, the UK’s largest bread maker, has agreed its first corporate venturing deal since partnering with innovation agency Mission Ventures.
Warburtons has invested a six-figure amount in UK-based biscuit producer Artful Baker through its Batch Ventures fund.
Paddy Willis, founder of Mission Ventures, said: “Paul [Rostand, CEO,] and his team at The Artful Baker have proven their ability to make high-quality products. Batch Ventures is pioneering a new approach to corporate venturing and the combined experience of our team of seasoned entrepreneurs with the support of Warburtons brings great strength to this operation.”
Batch Ventures would announce our second investment later this month, he added.
Warburtons teamed up with Mission Ventures last summer to invest in the bakery sector.
Jonathan Warburtonm, chairman of Warburtons, told the Grocer news provider: “Working with Mission Ventures, and using Batch as a vehicle for small investments in a portfolio of promising brands, gives us an opportunity to support early stage entrepreneurs.”
