Domain name services provider Web.com Group has acquired Canada-based online marketing platform Acquisio for an undisclosed amount, enabling financial services firms Crédit Mutuel Group and Desjardins Group to exit.
Acquisio provides software that helps small and medium-sized businesses acquire new customers through advertising platforms such as Google AdWords and Facebook Ads, using data science and machine learning to automate much of the process.
A statement on Acquisio’s website from co-founders Marc Poirier and Richard Couture said the company will continue to operate as normal and that its entire team would remain in place.
Crédit Mutuel and Desjardins had invested an undisclosed amount in Acquisio in 2014 through their joint venture, Emerillon Capital.
Acquisio has not revealed details of its past funding, apart from a $12.1m series B round led by growth capital fund Tandem Expansion in 2011. Its other investors include development capital fund Fonds de solidarité FTQ and investment firm Wellington Financial.
David Brown, Web.com’s CEO, said: “By applying Acquisio’s award-winning artificial intelligence technology to Web.com’s existing suite of online marketing tools and its hands-on, consultative approach, we will be able to provide even greater value to customers at a much faster pace.”