Wenjuan, a China-based online survey platform developer backed by conglomerate Legend Holdings, has raised RMB140m ($20.4m) in series C funding, Lieyunwang has reported.
The round included Oriza Holdings, the investment vehicle for Suzhou Industrial Park, as well as investment firm F&G Venture and venture capital firm Zhongyi Mingyuan.
Founded in 2013, Wenjuan provides an online-based customer experience management system that is used by large and medium-sized enterprise clients for customer and market data monitoring and analysis.
The platform is one of several survey offerings supplied by parent company Shanghai Zhongyan Network Technology, which has also created an online research community known as iDiaoyan and an online platform called Surveyunion that helps find subjects for research.
Wenjuan founder Xiang Shoujun told Lieyunwang the funding would be channelled into product and technology development.
The company had received $5.5m in a 2015 series B round featuring Legend Holdings’ seed-stage venture capital vehicle, Legend Star, in addition to LeFund, a $100m entity established by Legend-owned consumer electronics provider Lenovo, and investment fund Huayi Capital, according to 36Kr.
Legend Star, Legend Holdings and Suzhou Industrial Park Venture Capital Fund had already provided an eight-figure renminbi (RMB10m = $1.6m) amount of series A funding for the company in 2013.
