Whip Media Group, a US-based television content management platform that counts talent agency William Morris Endeavor (WME) as an investor, secured $50m yesterday through a series D round.
Asset management firm Eminence Capital led the round, which included Raine Ventures, the venture capital arm of merchant bank Raine Group.
Formed in October 2019 through TV analytics provider TV Time’s acquisition of media content monetisation service Mediamorph, Whip Media maintains both platforms in addition to TheTVDB, an online database that functions like a television-focused version of IMDb.
Richard Rosenblatt, co-founder and chief executive of Whip Media Group, said: “As media companies rapidly accelerate their content investments in the new ‘streaming world’ data is central in their decision making.
“With this new funding, we will invest in our platform to build unique data-driven features that provide a competitive advantage to our clients in this rapidly evolving market. We are thrilled to have the continued support of Eminence and Raine Ventures.”
TV Time’s most recent funding pre-acquisition came in a $40m series C round in 2015, back when it was known as WhipClip. That round was also led by Eminence Capital and included Raine Ventures and VC firm IVP.
Raine Ventures led the company’s $20m series B round the year before, investing alongside WME, law firm Ziffren Brittenham, IVP, Greycroft Partners and assorted individuals that valued it at $100m. Its earlier backers also include HDS Capital.
