Israel-based fabless semiconductor startup Wiliot received $30m in series B funding on Monday from investors including corporates Amazon, Avery Dennison, Samsung, Merck Group and Qualcomm.
E-commerce firm Amazon and packaging materials producer Avery Dennison were joined by Samsung Ventures, M Ventures and Qualcomm Ventures, respective subsidiaries of electronics manufacturer Samsung, pharmaceutical firm Merck and mobile chipmaker Qualcomm.
Norwest Venture Partners (NVP), 83North and Grove Venture Partners also took part in the round, which sources told TechCrunch was closed at a $120m post-money valuation.
Founded in 2017, Wiliot is developing battery-free bluetooth stickers that can communicate with smartphones, wifi access points and internet-of-things (IoT) devices.
The tags can be stuck on to different items and used to track the production of consumer goods, trigger media on mobile devices and communicate with household products.
Francisco Melo, general manager of Avery Dennison’s radio frequency identification (RFID) activities, said: “We believe in a future where every item will have a unique digital identity and a digital life, benefiting both consumers and brands, with relevant and contextual information.
“We see this as an extension to our world-leading RFID solutions, enabling consumers to connect with products through multiple smartphone and IoT devices from end to end.”
The company has now raised a total of $50m, it said, having secured an amount of funding from Qualcomm Ventures and M Ventures in late 2017 that now appears to have been $6m. It also received $14m in series A funding from NVP, 83North and Grove Ventures in January 2017.