UK-based bookmaker William Hill has launched an accelerator called WHLabs in partnership with investment fund L Marks that will develop technology for the gambling and gaming industries.
The London-based accelerator will offer eight startups a place on a 12-week course beginning in September. Each startup will receive a £25,000 ($39,000) investment from William Hill and the chance to receive up to £150,000 in additional funding.
Competing startups will get office space in either William Hill’s digital innovation hub in London or its Tel Aviv office, which operates as a global marketing hub for the company. They will also receive mentorship from William Hill and external entrepreneurs.
Andy Lee, managing director of William Hill’s online business, said: “Our industry is ripe for further disruption and through our WHLabs Accelerator we will nurture the next generation of technology startups, while helping ensure we remain at the cutting-edge of omni-channel change.
“William Hill is at the leading edge of digital betting and we’re excited to work with the most innovative startups to identify and then help build the next big opportunities in gambling.”