Children’s clothing membership service Wittlebee, backed by Google, has announced the acquisition of children’s clothing manufacturer Cottonseed Clothing Company. The terms of the deal were not disclosed.
Launching at the start of the year, Santa Monica-based Wittlebee, which was spun out of LA-based incubator Science, quickly went on to attract $2.5m in seed funding in April.
The round was led by early-stage venture firm Rincon Venture Partners, with participation from Google’s venture unit Google Ventures, venture firms Cross Link, SoftTech VC, and Morado Venture Partners, and angel investor Matt Coffin.
“Cottonseed Clothing was our first vendor, and we were consistently impressed by their level of quality and selection of colours so it made perfect sense that they were our first acquisition,” said Wittlebee CEO and founder Sean Percival.
He added: “We love the fact that the brand was built by parents who inherently understood the challenge of finding fantastic looking kids’ clothes, made from the best fabrics, and in solid colours and styles that transcend seasons so they are long lasting. This acquisition allows us to continue to offer the well-loved Cottonseed brand to our members exclusively. Paired with our wide variety of high-end brands, our customers will now get even more value and outfit combinations in every box.”