Visible Technologies, a US-based provider of social intelligence services, has raised $6m from a consortium including the world’s largest advertising company.
Joining WPP in the round were the US intelligence agencies’ In-Q-Tel quasi-corporate venturing unit, venture capital firms Investor Growth Capital and Ignition Partners and an angel investor.
Kelly Pennock, chief executive of Visible Technologies since October after his promotion from chief technology officer, said: "This strategic investment will allow us to accelerate the adoption and success of the Visible Intelligence platform, which we launched in October of last year. The platform is designed to operate at Internet scale and velocity and to provide social insights with the power to dramatically improve business results."
Visible Technologies has now raised $45m since launch, including this round and $22m raised in January last year.